Steff Metal

Steff is a New York Times Best-Selling Author, blogger and Kiwi . Her blog, Steff Metal, focuses on music, sub-culture and fashion and is one of the top blogs in New Zealand. This 4th iteration of her website took her brand and style forward to a cleaner, content-centric style while keeping it edgy through fonts, icons and subtle effects. Built on the Layers framework, this custom child theme adds a special widgetized blog template for customizing the home page, and modular landing pages for her books. As a blog, a lot of epmphasis is on the typography, which is big, bold and mobile-friendly.

Project Details
  • Client: Steff Metal
  • Date: January 2015
  • URL:
  • Skills Used: jQuery, PHP, CSS, Photoshop, Brand Development