This fun and funky indie business needed some brand direction and a reliable webstore/blog solution they could host themselves to minimize operating costs and allow full customization.
For branding, I moved towards cleaner, more feminine fonts since their majority audience is young women. We kept the overall patterns and color scheme as they felt it was important to their identity online. Working with dark color palettes can be challenging, so I emphasized spacing and type to ensure content was as readable as possible without a lot of extra clutter.
Since they were familiar with WordPress, I chose WooCommerce and created a bespoke theme for use with Layers so they could easily build their own landing pages. Special functions in this shop include an on-click Currency converter, Wishlist and Waiting List.