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Vail Joy

Creative Technologist


Currently learning Ruby on Rails, little by little.


Adobe Suite


Digital Painting
Bird Watching

I’ve recently had the pleasure to work with an amazingly talented team at Envato, building one of the greatest gifts to the design community in the form of Elements Template Kits plugin. 


Working remotely in a disciplined environment

Creative Polymath at Envato

Feb 2017 – Present

My work with Envato has varied between designing support strategies, launching seed projects with a small development team, overseeing project product design pipelines and collaborating on designs to the tune of nearly one full website concept per day.  I am currently responsible for author contributed work, QA and design improvements on the Elements for WordPress, which provides hundreds of webpage layouts for sites using the wonderful Elemento plugin.

Creative Technologist

Freelance, Sept 2010 – Present

I provide artists, authors, entrepreneurs and small businesses with hand-crafted WordPress websites and webshops that convey their unique brand or vision. I seek to deliver a top-notch user experience based on careful research into my client’s average visitor, and extend it to my clients through coaching, content development and free support.

Code Wrangler

Obox Themes,  March 2013 – Sept 2016

From theme development to hotfixing, debugging and QA, many coffees downed and moons gazed while keeping our theme catalogue bright and functional. This hands-on approach to problem solving (and creating) greatly enhanced my skill in programming, debugging and beautifying across a variety of platforms, including

Customer Experience Wizard

Obox Themes, Layers  2011 – 2016

Developed and managed in-house support systems, documentation and developer resources for our products and open-source framework, Layers.  I identified user journeys and target audiences and translated them into concepts, visual designs and user flows with the ultimate goal of surpassing user expectations in support quality and response times.  I acted as an advocate for our users and developer community throughout the process of proposing, wire-framing, and implementing UX improvements and new features to our open source framework. I still contribute to the open-source end of Layers today.

Content Author, New York, NY,  2012 – 2013

Created content marketing and editorial work for Contently’s client brands utilising AP Style, trendcentric topics and my expertise in the design industry.

CopyWriting & Content Editor
WiX,  2008 – 2011Acted as Content Editor for the WiX Facebook and WiX Mobile blogs, and wrote guest posts for 25+ partners on web design, WordPress and Social Media. Worked closely with the Marketing Manager to coordinate timelines and develop project strategies. Utilised SEO and AP Style editorial technique. My articles have appeared in popular websites including JUSTCreative, Webdesignerdepot, and Specky Boy.

My Philosophy

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Every interaction is a chance to leave someone feeling better than they were before.