Youthful, innovative and offering artists a new way to publish, this fully digital music label is confidently entering the new music landscape.
“Amplifying exciting new talent.”
Uptown is more than just a traditional label. As a digital marketing service. it is adopted by a diverse range of groups, celebrities, musicians and free-thinking individuals – each with their own personal attitudes and identity.
With that in mind, art direction of this project drew from the common factors – bold, rebellious, cool and modern, using subtle animations to balance againt ample spacing to help keep content readable and clear. Principle photography was chosen for its green and gold tones to establish unity.